How Works For You

Established behavior science tells us that maximizing registrations is a balance between options presented and overwhelm. Too few options and you risk not presenting enough variety to meet the needs of all visitors. Too many and visitors suffer “option paralysis” and leave without making any choice. If the best choice is displayed in a long list of irrelevant choices, the visitor won’t see it. How many times have you heard “I can’t find your event!” when it’s right on the page they’re looking at? selects and promotes (through social media posts, ads on your site and in your newsletter) the optimal set of events each day.

Tracking eleven metrics, keeps you in the “Goldilocks Zone” of maximum variety and minimum options.

It really works. Our largest client, the Insight Meditation Community of Washington (IMCW: switched from manually selecting ads to AI-chosen ads that followed behavior science principles and more than doubled their monthly clicks on ads.

IMCW more than doubled their ad clicks with works for you through AI and automation. In both cases, the process is kicked off when your Event Admin publishes an event. That starts AI support during the lifetime of the event. In the below timelines, AI and automated events are marked with . Human intervention is .